Dr Kai-Marcus Thäsler, Managing Director of the German OOH association FAW e.V. looks at the impact the developing regulatory framework is having on the global media industry, in particular OOH. Such regulation is developing at different speeds in different territories but common to all is the need to anticipate what comes next and use this to create opportunities as well as deal with challenges.
Thäsler is a WOO board member with a special brief to keep members up to date with regulation and its many implications.
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