The OOH Summit Brazil 2026 will be held from March 17 to 19 at Villa Blue Tree in São Paulo. Organised by Central de Outdoor, the largest OOH media association in Brazil, it has confirmed the participation of Tom Goddard, President of the World Out of Home Organization (WOO), as a keynote speaker at the summit. This is a new format for the main meeting of the outdoor media market in Brazil.
The event will be held from March 17 to 19, 2026, at Villa Blue Tree in São Paulo, and will bring together leaders, experts, and professionals from the sector for three days dedicated to knowledge exchange, strategic debates, case presentations, and networking. Registration for members and non-members is now open and can be done via the link: https://oohsummit.com.br/
WOO is the leading global organization dedicated to the out-of-home media industry, representing advertisers, agencies, and owners in more than 40 countries. Its activities include promoting best practices, developing international standards, and collaborating to drive innovation and growth in OOH on a global scale, reinforcing the relevance of Tom Goddard's presence in the Summit program.
Central de Outdoor presents OOH Summit Brazil 2026 as the evolution of its traditional National Convention, which, starting in 2026, will adopt the Summit format and be held in the city of São Paulo. The new model reflects the growth and strategic relevance of OOH media in Brazil, expanding opportunities for networking, knowledge exchange, and business development for the sector.
The program is spread over three days. March 17 marks the opening of the event with an exclusive happy hour for members and guests. On the 18th and 19th, the Summit will feature two days of lectures, panels, debates, and case studies focused on the development of the OOH market. Throughout the event, strategic topics related to the evolution of outdoor media will be discussed, such as creativity, strategies for static and digital media, the attention economy, Programmatic OOH, industry data, large formats, global references, trends, Retail Media, among others, in addition to opportunities for professionals, companies, and industry entities to exchange experiences.
Halisson Pontarolla and Fabi Soriano, president and executive director of Central de Outdoor, lead the organization of OOH Summit Brazil 2026, a new format for the main outdoor media market event in the country - Credit: Disclosure
For Halisson Pontarolla, president of Central de Outdoor, Tom Goddard's presence at OOH Summit Brazil 2026 reinforces the Brazilian market's connection with the global outdoor media scene. "Having the President of the World Out of Home Organization on the OOH Summit program is a milestone for the sector in Brazil. OOH media is undergoing a period of transformation and growth, and the OOH Summit Brazil arrives to consolidate this scenario, reaffirming the role of outdoor media in the communication ecosystem," he says.
According to Fabi Soriano, executive director of the entity, the Summit reinforces the Central's commitment to preparing the sector for the challenges ahead. "Outdoor media is undergoing continuous evolution, increasingly integrated with data, technology, and new consumption dynamics. The OOH Summit will be a space for us to reflect on these transformations and move forward together in building a more structured market, and Tom's participation brings a strategic international vision, with insights on trends and innovation," she points out.
With a format that combines content, networking, and professional exchange, OOH Summit Brazil 2026 reinforces the role of Central de Outdoor as a facilitator of knowledge and development in the outdoor media sector. The complete program and more information about the event are available on the official website: https://oohsummit.com.br/.
OOH Summit 2026 is sponsored by important market players. Among them are Amplilume, Inviron, Mundo de LED, NEOOH, OOH Brasil, THE LED, and WDC Networks.
