The question facing every OOH business today is no longer whether sustainability matters — it’s whether you can prove it. As Scope 3 emissions reporting reshapes the advertising landscape, brands and agencies are demanding measurable carbon data from their media partners. For the Out of Home industry, this is a defining moment: an opportunity to lead, not just comply.
WOO, in collaboration with Moving Walls, is hosting a free global webinar that cuts through the noise and delivers practical, actionable guidance on making net zero OOH a commercial reality — not just an aspiration.
From Commitment to Action:
Making Net Zero OOH Practical, Measurable, and Commercially Viable
Date: Tuesday 14th April 2026
Time: 1:00 PM (UK Time / GMT+1)
Duration: Approximately 45 minutes
Format: 30-minute presentation with live Q&A
Cost: Free to attend
Why This Webinar Matters Now
Across Europe, the UK, Asia and the United States, sustainability reporting requirements are tightening. Media investment is now firmly within the scope of corporate emissions scrutiny, and OOH media owners, agencies and planners are being asked increasingly detailed questions about carbon impact, measurement standards and reporting transparency.
OOH already has a powerful sustainability story to tell. Analysis using the Green GRP in Germany has shown that Out of Home produces significantly lower CO? emissions per thousand contacts than other media channels. In the UK, 90% of the energy powering the OOH sector comes from renewable sources. And through WOO’s collaboration with Ad Net Zero on the Global Media Sustainability Framework, our industry is building the consistent, transparent methodology that advertisers need.
But the gap between commitment and implementation remains wide. This webinar addresses that gap directly — moving beyond pledges to show how carbon measurement can be integrated into campaign planning, trading and optimisation as a standard part of doing business.
What You’ll Take Away
This session is designed to give attendees a practical roadmap they can act on immediately. Topics will include:
- The growing role of OOH within Scope 3 emissions reporting — and what this means for your business
- Practical approaches to measuring emissions at campaign and individual screen level
- How carbon data can inform media planning, trading and optimisation decisions
- Alignment with emerging industry measurement standards including the Global Media Sustainability Framework
- How sustainability readiness can strengthen your commercial positioning with advertisers and agencies
Who Should Attend
This webinar is essential for OOH media owners, agencies, planners and technology providers who want to understand how sustainability requirements are evolving — and how to turn that understanding into competitive advantage. Whether you’re already reporting on carbon impact or just beginning to explore what’s required, this session will give you the clarity and tools to move forward with confidence.
Don’t Miss Out
Sustainability is no longer a side conversation — it’s central to how OOH is bought, sold and valued. Join WOO and Moving Walls on Tuesday 14th April to ensure your business is ready.
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The WOO database is a regularly updated, invaluable resource for WOO member companies, associations and their employees, containing all the latest data on the Out of Home Industry worldwide. It is managed by WOO Insights Manager Heather Wallace.
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