Registration is now open for the World Out of Home Organization’s next Regional Forum, this time focussing on Central Europe and set for Warsaw, Poland from October 21-23.
The forum, which will include a full speaker programme and associated events, preceded by a regional Associations Meeting, will be organised in conjunction with trade body OOHlife, at the Radisson Collection Hotel Warsaw ul. Grzybowska 24, Warsaw, PL-00132, Poland.
This is the first time WOO has visited the region since the 2015 Global Congress in Budapest Hungary. It follows a hugely Successful London Annual Congress which attracted 807 delegates from 55 countries. Next year’s 2027 Annual Congress is scheduled for Singapore from June 2-4.
Poland is one of Europe’s fastest growing and most dynamic economies and Out of Home is benefitting from this energy, now the 10th biggest OOH market in Europe.
Warsaw is one of the world’s great cities and this is a not-to-be-missed opportunity to discover more about a truly dynamic OOH market.
Tom Goddard · WOO President
Three days in Warsaw
Wednesday 21 October
National Associations Meeting
Strictly by invitation only – reserved exclusively for National Association representatives.
Followed by welcome drinks at the Congress venue.
Thursday 22 – Friday 23 October
The Expanding World of OOH
One and a half days of presentations from Media Owners, Buyers, Tech Suppliers and Clients, with a lunchtime finish on the Friday.
Thursday evening
Celebration Dinner
A celebration dinner will be held on the Thursday evening.
On the agenda
We will be covering the following plus much more
Growing the Sector – working together and the important role of National Associations
Maintaining OOH’s Competitive Advantage
Driving OOH growth through Audience Measurement
OOH – a natural home for great creativity
Responding to the Sustainability Challenge
Growing importance of Data usage in OOH
Making OOH easier to buy – the growing impact of Automation and Programmatic buying
The increasing impact of AI on OOH
The importance of Retail Media going forward
Dates
21–23 October 2026
Venue
Radisson Collection Hotel Warsaw
ul. Grzybowska 24, Warsaw, PL-00132, Poland
In conjunction with
OOHlife
