
You’ve just a week left to take advantage of our Early Bird Rates, which finish on September 11.
#WOOWarsaw26
The Forum, which will take a comprehensive and in-depth look at all aspects of OOH in Central Europe, will take place in Warsaw, Poland from October 21 -23.
It will include a full speaker programme, and associated events, preceded by a regional Associations Meeting, will be organised in conjunction with trade body OOHlife, at the Radisson Collection Hotel Warsaw ul. Grzybowska 24, Warsaw, PL-00132, Poland.
The Forum will cover all elements and strengths of this trusted medium, including the growing impact of automation and programmatic buying in an increasing omnichannel world as well as the growing importance of data usage and the effect of outcomes on ROI. We will also be looking at the increasing use of AI and its implications for OOH.
There will also be a review of OOH’s potential for stimulating great creativity and how the medium is responding to the sustainability challenge.
This is the first time WOO has visited the region since the 2015 Global Congress in Budapest Hungary. It follows a hugely successful London Annual Congress, which attracted 807 delegates from 55 countries. Next year’s 2027 Annual Congress is scheduled for Singapore from June 2-4.
#WOOWarsaw26
OOH has changed immensely since we last visited Central Europe, not least in the fast-growing and dynamic Polish economy. I truly believe that this Forum will be a seminal event for OOH in the region.
Tom Goddard · WOO President
Dates
21–23 October 2026
Venue
Radisson Collection Hotel Warsaw
ul. Grzybowska 24, Warsaw, PL-00132, Poland
Early Bird deadline
September 11, 2026













