Rising to the Challenges and Opportunities for OOH
Global OOH is at an exciting inflexion point, with the development of AI, growth in automation, accelerating consolidation and the inspiring advances in creativity powered by technological innovation. There is also a strong sense of collaboration in the air.
The World Out of Home Organization’s Annual Congress in London from 3–5 June will examine this changing world with a wide-ranging line-up of top speakers, all experts in their fields.
Setting the agenda
WOO President Tom Goddard will open proceedings with his ‘state of the nation’ presentation, followed by keynote speaker Jean-François Decaux, Co-CEO and Chairman of JCDecaux, sharing his vision for the future of OOH.
Four strategic pillars
Among the many topics to be covered are WOO’s four key strategic pillars:
- Creativity Led by Tim Bleakley, Chairman of Ocean Outdoor.
- Sustainability Led by Katrin Robertson, CEO of blowUP media.
- Data and Measurement Led by Charles Parry-Okeden, CEO of Executive Channel Network and Chair of Australia’s OMA.
- Regulation Led by Kai-Marcus Thaesler of B|A|M, the German OOH Association.
The client perspective
There will also be input from the client side, with executives from PepsiCo and Lloyds talking to Anna Bager, CEO of the Out of Home Advertising Association of America (OAAA).
And Matt Green, Director of Global Media and Measurement at the World Federation of Advertisers, will share the client’s view of current shifts in global media.
Six deep-dive breakouts
These are just some of the highlights of the programme, which also includes six deep-dive breakout sessions:
The WOO Global Awards
There will also be the ever-popular WOO Global Awards, presented at the Congress, with the winner of the Technical Innovation shortlist of three chosen by the delegates.
“We are truly honoured and privileged to have such high calibre of unrivalled industry leaders from across the world sharing their experiences and insights. London 2026 will provide a treasure trove of lessons, ideas and pointers to the future as OOH navigates the rapidly changing media landscape.” Tom Goddard, WOO President
