WOO President Tom Goddard will headline ALOOH Day Costa Rica 2026 on 16 July, bringing a global perspective on out of home to more than 250 industry leaders from across Latin America at the Hotel Real InterContinental in Escazú.
Organised by the Latin American Out-of-Home Association (ALOOH), the one-day summit is conceived as the strategic prelude to the ALOOH LATAM Forum 2026 and gathers OOH operators, advertisers, media agencies, technology companies, data specialists and smart city experts from across Central America to analyse the present and build the future of out of home communication.
Tom Goddard
President, World Out of Home Organization
Chairman, OOH Capital
Tom leads the global trade body for the out of home industry, representing national associations, media owners and technology partners across every region of the world.
His keynote opens ALOOH Day with the international picture: where the industry stands today, and where it is heading.
The global picture, brought to the region
Tom’s keynote will set out what is happening in out of home worldwide - the figures, the trends and the developments shaping the industry’s future. Drawing on WOO’s Global Expenditure Report and the organisation’s work with national associations on every continent, he will chart the sector’s continued growth, the accelerating shift to digital and programmatic trading, and the forces - from artificial intelligence and audience measurement to retail media and sustainability - that are redefining what out of home can deliver for advertisers.
Opening · Keynote
The world view
Global figures, trends, opinions and developments - the state of out of home worldwide and the future of the industry.
Main agenda · Panel
The regional lens
How the world perceives Latin American OOH, and what is envisioned for the region’s future.
Close of day · Wrap-up
Conclusions
Tom returns to the stage at the end of the day to draw together the conclusions from everything discussed.
WOO and the industry moving forward
The World Out of Home Organization exists to promote and protect the out of home industry globally - connecting national associations, sharing data and best practice, setting standards, and making the case for the medium with advertisers, agencies and regulators. Through its annual Global Congress, regional forums, the Global Expenditure Report and its programmes on measurement, sustainability, regulation and advocacy, WOO gives the industry a common voice and a shared evidence base.
Tom’s participation underlines WOO’s commitment to supporting the growth and professionalisation of out of home in Latin America, one of the medium’s most dynamic regions.
Date
Thursday 16 July 2026
Programme
9:00 AM – 6:00 PM
Networking cocktail 6:30 – 9:00 PM
Venue
Hotel Real InterContinental
Escazú, Costa Rica
About the organisers
ALOOH
ALOOH is the regional body for the OOH industry across Latin America, working to promote growth, professionalisation and collaboration throughout the sector. Through events such as ALOOH Day and the ALOOH LATAM Forum, the association brings together media owners, advertisers, agencies, technology partners and the public sector around a shared agenda for the medium’s development in the region.
ALOOH Day Costa Rica reflects that purpose through a high-level programme focused on innovation, artificial intelligence, data and measurement, retail media, smart cities, sustainability, creative technology and the future of media - themes that mirror exactly the agenda WOO is championing worldwide. Find out more at ALOOHday.com.
