The World Out of Home Organization has announced the award winners for Individuals, Digital, Classic and Special Build Creative, Sustainability and Technical Innovation at its annual Global Congress in London on 4 June 2026.

Individual Awards

Lifetime Achievement

Antonio Vincenti

Pikasso

Leadership

John O’Neill

QMS

President’s Award

Ichiro Jinnai

Perion, Japan

Rising Star

Melanie Blood

Ocean Labs, Ocean Outdoor

Creative Awards

Classic Creative

The Hidden Eye Test

1001 Optometry · VML Australia · Wavemaker · Australia

Digital Creative

Blue Jays “Hit It Here”

TD Bank · COMMB · Starcom · Canada

Special Build

If you can take it, it’s yours

Selleys (Dulux Group) · Howatson+Company · IPG Mediabrands · Australia

Industry Awards

The Technical Innovation Award was chosen from a shortlist of three by delegates at the Congress.

Technical Innovation

Mastercard’s Transit Tales

Mastercard / Hero, Australia

Sustainability

Carbon Reduction through intelligent illumination and remote monitoring

Outdoorlink USA

Chair of Judges Award

Flex Forward

Goonj · Publicis OOH · Publicis Groupe · India

2025 has been an outstanding year for out-of-home. We saw brands across the globe deliver bold, innovative campaigns that pushed the boundaries of audience engagement and impact. Powerful innovations and technology created new growth potential, and sustainability initiatives abounded.

All driven by the greatly talented people in our medium, from rising stars to lifetime achievers. The quality of entries was exceptional and showcased the talent, expertise and ambition of the people and teams behind every idea.

I’m incredibly grateful to my fellow judges for their insight, dedication and expertise as we undertook the difficult task of selecting winners from such a strong field of entries. Congratulations to all of this year’s winners and finalists.

The step-change compared to last year, in entry quality, quantity and location was very noticeable. It’s both a signal that the OOH advertising landscape is getting more sophisticated globally, but also that the tangible value creativity brings is shining through. Special Builds was a hugely competitive category, yet Classic really stole my heart this year.

In a world increasingly driven by digital, paper still has the power to push creative boundaries, innovate and stop audiences in their tracks. Congratulations to all the entries — you certainly made the judges work hard, and long may that continue!