Just 3 weeks left: Nominations Close March 31, 2026
With the closing date fast approaching, WOO is reminding members that there are now just three weeks remaining to submit nominations for the free to enter 10th WOO Global Awards. Celebrating a decade of recognising excellence in the Out of Home industry, the WOO Global Awards honour the visionaries, innovators and creative pioneers who continue to push the boundaries of the medium.
Following the success of last year’s ceremony in Mexico City, the 2026 Awards will be presented during the WOO Annual Congress in London (June 3–5), with winners announced on the first full day of the Congress, Thursday, June 4.
Members and national associations are encouraged to ensure their nominations are submitted before the March 31 deadline.
Selection & Judging
Award recipients will be selected by an Independent Awards Committee, chaired by WOO President Tom Goddard and made up of past presidents, board members and industry experts.
This year, WOO Creative-in-Residence Dino Burbidge will convene the Creative Awards alongside Chair of Judges Mathew Dearden.
Richard Saturley, WOO CMO, commented:
“This year the WOO Awards will be bigger and better than ever, reflecting the focus at the London Annual Congress on creativity in all its guises and its ability to grow the OOH medium in impact and scale.”
Award Categories
WOO members are invited to submit nominations across the following categories.
1. Prestige Awards
These categories recognise individuals who have shaped the direction and culture of the Out of Home industry.
Lifetime Achievement Award
The highest honour presented by WOO, recognising individuals whose work has had a lasting impact on the OOH industry.
Key Criteria:
A career that has significantly enhanced the reputation, effectiveness, or reach of Out of Home globally or nationally.
Leadership Award
Recognising leaders currently shaping the industry through innovation, transformation and strategic vision.
Key Criteria:
Evidence of pioneering leadership — introducing new technologies, approaches or business models that have moved the industry forward.
2. Innovation & Impact Awards
These awards recognise initiatives that are shaping the future of modern OOH.
Technical Innovation Award
Celebrating the technology powering the industry’s evolution.
Scope:
Open to media owners and technology providers, including innovations in screen technology, lighting, data platforms, programmatic systems, and automation.
Key Criteria:
Technology that demonstrably moves the industry forward by solving challenges or creating new opportunities.
Sustainability Award
Recognising initiatives leading the environmental transformation of the industry.
Scope:
Projects may include sustainable materials, renewable-powered installations, carbon reduction initiatives or ESG programmes.
Key Criteria:
Clear and measurable impact in reducing the environmental footprint of OOH.
3. Creative Awards
The Creative Awards celebrate the continuing “Golden Age” of OOH creativity.
Eligible work must have been live in the public domain from March 31, 2025 onwards.
Creative Award – Classic
Celebrating the enduring power of a single striking image.
Scope:
Traditional posters, billboards, bus advertising and airport formats.
Key Criteria:
A powerful “Big Idea” that communicates instantly and leaves a lasting impression.
Creative Award – Digital
Recognising campaigns that use the dynamic possibilities of digital OOH.
Scope:
DOOH screens including dynamic data feeds, contextual messaging, interactive formats and 3D creative.
Key Criteria:
Campaigns that harness time, place or audience data to create deeper engagement.
Creative Award – Special Build
For campaigns that break beyond the billboard frame.
Scope:
3D builds, murals, experiential installations, interactive shelters or bespoke formats.
Key Criteria:
Creativity that transforms public space and generates significant audience engagement and shareability.
4. Future Talent Award
Rising Star Award
Recognising the next generation of OOH leaders.
Eligibility:
Nominees must be 35 or under on March 31, 2025 and work within a media owner, specialist agency or technology company.
Key Criteria:
Individuals demonstrating exceptional promise and making a meaningful contribution to their organisation or the wider industry.
How to Nominate
Nominations are open exclusively to WOO Members and National OOH Associations.
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No entry fee
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One nomination per category per member/business unit
Members can submit their nominations online using the official nomination forms.
CLICK HERE for full details and to submit your nominations.
Write a Winning Entry
WOO Creative-in-Residence Dino Burbidge has produced a practical guide to help members prepare strong submissions.
The guide offers advice on structuring entries and highlighting the impact and innovation judges are looking for.
Final Reminder
Nominations close on March 31, 2026.
With only three weeks remaining, WOO encourages members to ensure their nominations are submitted before the deadline.
#WOOLondon26
For any questions regarding the awards, please contact:
richard@worldooh.org
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