As sustainability reporting requirements expand globally, marketing and media activities are increasingly being examined under Scope 3 emissions. For the out-of-home (OOH) industry, this shift brings both responsibility and opportunity: responsibility to measure carbon impact more transparently, and opportunity to strengthen commercial credibility with advertisers. WOO, in collaboration with Moving Walls, will host a global industry webinar on Tuesday March 10th at 1.00pm GMT titled: From Commitment to Action: Making Net Zero OOH Practical, Measurable, and Commercially Viable.
To address these changes, the World Out of Home Organization (WOO), in collaboration with Moving Walls, will host a global industry webinar:
From Commitment to Action:
Making Net Zero OOH Practical, Measurable, and Commercially Viable
The session will take place on 10 March at 1:00 PM (UK time) and will run for approximately 45 minutes.
Turning Sustainability Commitments into Practical Action
Across Europe, the UK, Asia and the United States, brands are under increasing pressure to report emissions across their entire value chain. Media investment is now part of that scrutiny.
As a result, OOH media owners, agencies and planners are being asked more detailed questions about carbon impact, reporting standards and measurement transparency.
This webinar will focus on how the industry can respond with practical, credible solutions. Rather than approaching sustainability purely as a compliance requirement, the session will explore how carbon measurement can be integrated directly into campaign planning, trading and optimisation processes.
What the Webinar Will Cover
The session will provide a practical overview of how OOH stakeholders can begin implementing measurable sustainability frameworks today.
Topics will include:
- The growing role of OOH within Scope 3 emissions reporting
- Practical approaches to measuring campaign and screen-level emissions
- How carbon data can inform media planning and optimisation
- Alignment with emerging industry measurement standards
- Using sustainability readiness to strengthen commercial positioning with advertisers
Format
The webinar will include:
- 30-minute presentation featuring practical industry examples
- Live Q&A session allowing participants to ask questions and explore implementation challenges
This session is designed for OOH media owners, agencies, planners and technology providers looking to understand how sustainability requirements are evolving and how the industry can respond with measurable, practical solutions.
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