The World Out of Home Organization is setting up a network of women throughout WOO to promote connections, share best practice, provide support and inspire women throughout the OOH industry.
Women in WOO will set up an exclusive Mentoring program to support and grow Senior Female Leaders within OOH. This will involve a prestigious line-up of committed mentors with a wealth of expertise.
Through this program Mentees will benefit from the wisdom and experience of Mentors, who in return will grow an even better understanding of the challenges women face in OOH. Male OOH members will also be encouraged to become Mentors.
There will also be a system of Connect and Exchange through events alongside WOO Congresses, starting with the APAC regional Congress in Seoul in November 2025.
Women in WOO will have an Advisory Board of senior high profile women, representing all regions and disciplines, who will set objectives and actions for the community and meet two or three times a year.
The inaugural members are:
- Annie Rickard, Managing Partner, OOH Capital (Europe)
- Laetitia Lim, CEO, Quividi (APAC)
- Anna M. Pisano, CEO, Global Studio (Europe)
- Katrin A. Robertson, CEO, blowUP Media (Europe)
- Maud Moawad, CEO, 7th Decimal (Middle East)
- Angie Cutter, Managing Director South East Asia, Billups (APAC)
- Claudia Damas, CEO, Altermak (LATAM)
- Elisabeth McIntyre – CEO, OMA (ANZ)
Laetitia Lim says: “WOO has for some time been promoting diversity and this has included promoting the need for more women in senior roles in the industry. This builds on that work. The community that we will create will be across all markets and regions and all disciplines.”
WOO President Tom Goddard says: “To be truly global, I have always believed our organization needs to be inclusive, not least because we all want the OOH industry to attract the best talents available in the market. Women in WOO is positive discrimination if you like - and all the better for it.”.
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