Jacques Dauphin, the French pioneer of outdoor advertising, can be regarded as the founder of FEPE. The national outdoor advertising federations of France, Germany, Belgium, Finland, Italy and the Netherlands formed FEPE (the Federation European Publicite Exterieur) in Paris in 1959.
The Federations from Great Britain, Switzerland, Spain and Ireland joined later. Individual companies from Austria, Portugal, Denmark, Norway and Sweden also became members.
In the early nineteen-nineties, a number of outdoor advertising companies from Central and Eastern Europe became FEPE members. In 1996, the General Assembly in Budapest decided to become a global organization under the FEPE International designation.
In 2019, at our 60th Anniversary Congress in Dubai, it was announced that FEPE International was rebranding as 'World Out of Home Organization' to reflect our global reach.
Some Important Stages a global organization under the FEPE International designation.