The World Out of Home Organization is recruiting a Chief Executive Officer to take charge of the global industry body’s day-to-day operations. President Tom Goddard revealed the plan in his opening address to the Annual Congress at London’s Park Lane Hilton — the same speech in which he described an Out of Home industry in the strongest health of its history, now worth US$54bn in global revenues.

The move creates a dedicated executive leadership role at the top of the organisation for the first time in its recent history, and reflects how far WOO’s remit has grown. What began as a federation of national associations now spans a global membership of media owners, service providers, technology partners and agencies, alongside an expanding programme of work on effectiveness, audience measurement and adtech connectivity.

With a Chief Executive running operations, Goddard will move into a more ambassadorial position — concentrating on member engagement, industry advocacy and WOO’s external voice at a time when the medium’s momentum is drawing new attention from advertisers, investors and regulators worldwide.

A role shaped by a growing organisation

The announcement came at the close of WOO’s most successful Congress to date, with more than 800 delegates gathering in London and a surge of new members joining through 2026. The incoming Chief Executive will inherit an organisation with genuine global reach: an annual Congress and regional forums on several continents, the Global Expenditure Report as the industry’s shared evidence base, and active programmes spanning measurement standards, sustainability, regulation and advocacy.

The recruitment process is being led by Jeremy Male, Chair of the WOO Nominations Committee. Candidates and members alike are encouraged to contact Jeremy directly with questions, recommendations or expressions of interest — or to raise them with any member of the WOO Board.

We are confident this change will ensure that our marvellous Organisation will continue to flourish and grow.

Tom Goddard, WOO President