WOO announces individual, creative, sustainability and technical innovation awards at Mexico City Global Congress
The World Out of Home Organization has announced the award winners for Individuals, Digital, Classic and Special Build Creative, Sustainability and Technical Innovation, at its annual Global Congress in Mexico City on 5th June 2025.
The Technical Innovation Award was chosen from a shortlist of three by delegates at the Congress.
The award winners are:
Lifetime Achievement
Eric Newnham
Talon
Leadership
David Krupp
billups
Rising Star
Ruby Juchau
Executive Channel Network
Classic Creative Award
Welcome to Melbourne
Specsavers, Specsavers ANZ, TBWA Melbourne, Australia
Digital Creative Award
Your posture is your future
Croatia poliklinika, bruketa&žinić&grey, Go2Digital, Croatia
Special Build
Habitat: light up the city
Habitat (Sainsburys), New Commercial Arts, Grand Visual & Talon, UK
Technical Innovation
"The Billboard Run"
Adidas / Ocean Outdoor, Sweden
Sustainability
HAZ Eco
GPO Vallas, Mexico
Chair of Judges Award
Dulux
Dulux Group, Pitch Black Partners, Lumo, MBM New Zealand
Chairman of the Judges and CEO of Alight Media Matthew Dearden says:
“The fuel for all awards are their entries, and this year we have had an incredible response. The record number of entries shows the importance of these awards. They showcase remarkable work brimming with bold ideas, creativity and beautiful execution. Your participation has made this year's awards truly outstanding.
These awards are about more than just trophies. They celebrate the great work in out of home media, and honour the brilliant people behind it, wherever they are around the world and at any stage in their career. This shines a beacon inspiring, challenging and motivating us to do ever-better work that serves our clients and grows our medium.
It is a privilege to chair the judging panel, and in particular to select the Chair's Award. Once again this highlights a piece of work that brilliantly combines technology and creativity in a deceptively simple way that is scalable and has a powerful impact.
Choosing between so many exceptional entries is no easy task. I give my heartfelt thanks to our expert judging panel who generously gave their time, expertise and discernment to picking our winners.
Based on these awards, I know that out of home media is in great health and our best days are ahead of us. I look forward to celebrating the winners!”
Dino Burbidge, Creative-in-Residence at WOO, says:
“With the addition of a new Special Builds category for 2025, it's been a bumper year for all creative entries in the WOO awards. It was great to see so many world-class entries from all around the world, not just the more developed territories. It sends a clear message that OOH is a place where creatives from all over the world can come to experiment, innovate and get recognised on a world stage. Congratulations to the winners and I can't wait for next year.”
