The global Out of Home market is changing rapidly with new developments including AI, the exponential growth of retail media and OOH industry consolidation. The World Out of Home Organization's Annual Congress in Mexico City, from June 4-6, its first in the LATAM region, will examine these mould-breaking developments in detail with a star-studded line-up of speakers.*
Among the topics to be covered are:
- The opportunities and challenges of a media world increasingly influenced by AI
- How Out of home can connect, enhance and benefit from the growth of retail media
- Industry consolidation including the recent formation of Multiply Group in the Middle East
- The power of creativity to magnify the impact of OOH in a world increasingly dominated by the online tech giants
- What the world's biggest advertiser wants from OOH - a presentation from Amazon
These are just some of the highlights of a programme that has been extended to two full days and now also includes four new deep-dive breakout sessions covering: Audience Measurement, AI, Hardware and Automation.
Plus, there will be greatly enhanced interactivity through the new WOO Congress App and WOO's biggest ever Global Creative Awards to be presented on the first afternoon, with over 150 nominations across all categories including the new Creative Special Build Category. The awards also include Lifetime Achievement and Leadership.
WOO President Tom Goddard says:
"Out of home now operates in a truly global media world and the industry, although it has made major steps forward in the past few years, now needs to raise its game again so the marketing world is fully aware of the impact, reach and new measurement capabilities helping OOH reach new heights. Mexico City will chart a way forward in this new world of possibilities.
"Our expanded, truly global speaker line-up is the best the industry can offer, with speakers from South Korea and India joining those from the LATAM region including Brazil, Europe, North America and Australia. Mexico City is unmissable for progressive OOH professionals and we look forward to welcoming a record number of delegates."
CLICK HERE FOR THE CONGRESS PROGRAMME
